Marketing matters

Do You Use Social Media?

Small businesses succeed when they combine Email Marketing and Social Media. From understanding what networks are right for your business, to dividing your time and content, this article will help you create and stick to the schedule that’s right for you.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and delivering valuable content to attract and retain a clearly defined audience. If used effectively, content marketing will drive profitable customer actions.

Email Marketing Guide

Email Marketing is the easiest and one of the most cost effective methods to communicate. This article will help you understand the different types of email marketing and what kind of software is the best for you.

The Future of Marketing

Is Your Marketing Plan Effective?

An effective marketing requires four specific tasks:

• Develop a very clear and focused insight into why a potential customer would use your business.
• Identify your target customers
• Identify competitors that would also want your target customers
• Write down your brand positioning statement for your target customers

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