Today, many families are shocked when they learn that Medicare may not pay the majority of nursing home bills. In fact, Medicare covers only brief, acute illnesses demanding skilled nursing or rehabilitation. Custodial care, something most people will need provided they live to a ripe old age, isn't covered and only those with little or no assets qualify for Medicaid.

Research by Conte Nast Currency indicates that the average nursing home cost is between $2,000 and $5,000 a month, or $24,000 to $60,000 annually. By the year 2023, this figure is expected to rise to more than $200,000 per year.

For many families, the exorbitant costs associated with nursing homes aren't the only consideration. Simply deciding whether or not to insure a loved one against the costs of an extended nursing home stay is a stressful and confusing predicament. All too often, seniors or their families make the mistake of not seeking long-term care insurance until they need it. By this time, however, they are largely uninsurable.

Long Term Care Insurance continues to change and improve. Even the federal government is encouraging citizens, through the use of tax incentives, to invest in long-term care insurance.

Contact one of our representatives today to help you decide the benefits of a Long Term Care Insurance policy.